Each month we bring you e-commerce trends, analysis, and resources so you can pilot your business to success. Check out our November edition here to stay up to date.
This month, we have identified some significant trends to keep in mind during the holiday season.
Run Those Ads
We’ve taught you how to identify your target audience. Now that it’s the holiday season, it is time to put that knowledge to work. It’s no secret that December is the biggest consumer spending month of the year. So we expect any e-commerce brand that has identified its target audience to earn a great ROI on ad spend.
E-Commerce Holiday Growth
Mastercard released this nifty infographic where they expect e-commerce sales to increase by 4.2% this holiday season.
If you change nothing from last year, you should expect to see an increase in sales in line with this projection. However, if you have been tailoring your advertisements throughout the year, you should expect to outpace this number easily.
Target Gen Z
Gen Z is the most likely to splurge on holiday gifts among high-earners. This is no surprise as the youth has always been less averse to spending money.
If you change nothing from last year, you should expect to see an increase in sales in line with this projection. However, if you have been tailoring your advertisements throughout the year, you should expect to outpace this number easily.
Clothing And Accessories Reign Supreme
Each year, clothing and accessories take in the most sales during the holiday season. Even during economic downturns, clothing and accessories are the most popular gifts to buy.
Clothing and accessories are a proven evergreen niche that every e-commerce brand should invest in. “But I sell coffee!” you say. You can still offer t-shirts, towels, and other branded merchandise.
Conclusion
The key to a successful holiday season lies in preparedness. Preparedness means you have enough inventory and have been tailoring your ads to your target demographic. If you have been following our updates each month, you should enjoy a very profitable holiday spending season.
At Windstone Financial, we specialize in helping e-commerce brands grow their revenue and lower their taxes. If you need help reaching your business goals, click the button below to speak with a CPA today!
